Outcomes and exports
Every usable call is analysed. Only successful analyses consume the monthly allowance. Each call receives one primary outcome plus optional reporting tags.
Outcome decisions
| Default outcome | Use it when | Examples |
|---|---|---|
| Qualified lead / appointment / quote / sale | The call created the selected business outcome. | Each outcome can have its own default value and can be mapped to Google. |
| Existing customer / not a lead | The call should not count as useful demand. | Wrong number, vendor, spam, out of service area. |
| Missed / spam / wrong number | The call did not produce an exportable lead outcome. | These remain useful for reporting but do not feed Google by default. |
Human and automatic decisions
Human confirmation is the default. Account administrators can optionally finalise recommendations automatically above a confidence threshold, initially 90%. Lower-confidence calls stay in the review queue, and automated decisions remain visibly attributed to automation.
When to enable exports
Turn on exports after your team trusts the review standard. If every reviewer agrees on what should count, exported conversion data is more likely to improve advertising, CRM follow-up, and operational reporting.
Common export destinations
- Google Ads through one enabled Upload Clicks action. Only GCLID, GBRAID, or WBRAID attribution is eligible; unmatched calls and Braid calls paired with an incompatible one-per-click action stay in diagnostics.
- CRM systems for sales and follow-up context.
- Slack or internal alerts for important reviewed calls.
- Webhooks or API workflows for custom reporting and automation.