Reported call CPA when all three calls are treated as conversions.
Google Ads
Give Google a better conversion signal.
Separate genuine opportunities from billing calls, spam, vendors, job seekers, and other calls you never intended to buy—then send only confirmed outcomes back to Google Ads.
Google Ads · August 2026
Your target now matters more when campaigns are budget-limited.
Google began rolling out changes on 17 August 2026 so budget-limited campaigns using target-based bidding perform more consistently toward the target you set. That makes the quality of the conversion data behind CPA or ROAS decisions even more important.
Source: Google Ads Help—changes to target-based bid strategies.
Qualified-call CPA when only one of those calls was a genuine opportunity.
A controlled feedback loop
Review, approve, deliver, verify.
Call Census keeps the human decision and the Google Ads delivery state visible instead of silently uploading every call.
Connect Google Ads
Authorize the correct account and select the conversion destination deliberately.
Map the outcome
Choose which reviewed Call Census outcome belongs with the Google Ads conversion action.
Approve calls
Reviewers decide which individual calls count and can defer uncertain cases.
Watch delivery
See delivered, pending, and failed events so missing data does not disappear silently.
What changes
A conversion becomes a reviewed business outcome.
Call tracking tells you that someone rang. Call Census adds the judgment required to decide whether that call should influence optimization.
Noise stops receiving equal credit
Wrong numbers and existing-customer administration no longer look identical to new opportunities.
Review stays explainable
Teams can inspect the evidence and recording behind a decision instead of trusting an opaque automation.
Delivery stays observable
Approved conversions have a visible destination and status, with problems surfaced for attention.
Bid from the calls you actually wanted.
Start with a Secondary conversion, compare the signal, and decide when it is ready to guide bidding.