Connect the systems that create, review, and act on call outcomes.

Call Census sits between call tracking, review teams, ad platforms, and operational systems so every approved outcome can move to the right place.

Incoming sources

Bring calls, recordings, transcripts, click IDs, source details, and account context into one review lane.

Connect call activity and review outcomes inside Call Census.

Support incoming call data for teams already using WhatConverts as a source of truth.

Bring CTM call data into a consistent review and classification workflow.

Use sample and imported data while setting up the workflow and validating review rules.

Once outcomes are approved, send clean conversion data where it can guide spend, service, and follow-up.

Push approved offline conversions when click data is available and the export workflow is enabled.

Route booked and qualified outcomes into the systems your team already works from.

Surface review activity and important outcomes to the teams that need to act.

Use Scale workflows to send events into custom reporting, data, or automation layers.