Integrations

Keep your call tracker. Add Call Census.

Bring calls from the supported tracking platform you already use, review the outcome in Call Census, and send approved qualified-call conversions to Google Ads.

Connect what you already use.

Availability and imported fields depend on the source account, permissions, and provider data.

CallTrackingMetrics

Use CTM as the call source while Call Census manages qualification and approved outcomes.

CTM setup guide →

Send approved outcomes to Google Ads.

Connect the correct advertiser, choose the conversion action deliberately, map the reviewed outcome, and keep delivery status visible. Call Census surfaces blockers when attribution or destination setup is incomplete.

Explore Google Ads
Conversion deliveryIllustrative status
Delivered1,248
Pending32
Needs attention18

Delivery depends on valid authorization, eligible attribution data, configured outcome mapping, and Google Ads acceptance.

Keep the approved outcome portable.

Eligible plans can use Call Census data exports and developer capabilities for reporting or downstream systems without changing the core review decision.

Data exports

Create account-scoped exports for analysis, audit, or handoff while respecting access and retention controls.

Developer API

Use plan-gated API access and credentials for approved custom workflows.

Webhooks

Configure authenticated endpoints for supported events and test them before operational use.

Keep the stack. Improve the signal.

Connect one supported source, review real calls, and prove the workflow before expanding.